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Keywords: Economies of scale
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Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (3): 29–39.
Published: 01 March 1992
... Limited 1992 Competitive advantage Economies of scale Market Share Medium‐sized business HOW MEDIUM-MARKET-SHARE COMPANIES ACHIEVE SUPERIOR PROFITABILITY Ann T. Kuzma William L. Shanklin Industry leaders have intrinsic competitive advantages over smaller firms, most notably cost benefits...
