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Keywords: Electronic mail
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Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (4-5): 419–434.
Published: 01 August 2003
...Cynthia J. Bean; James S. Boles; Cynthia Rodriguez Cano The communication environment for buyer‐seller interfaces is being transformed by a variety of new communication choices. The use of electronic mail in business today is especially prevalent. This investigation explores buyer and seller...
