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Keywords: Electronic marketplace
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Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (6): 723–732.
Published: 06 July 2015
... concerned with the notion of service value in business-to-business markets. Electronic marketplaces (e-marketplaces) have been used in B2B exchanges for many years and continually evolve as the understanding of e-marketplace participation and the technologies develop. Design/methodology/approach...
