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Keywords: Embedded case study
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (8): 1689–1709.
Published: 09 February 2023
...Amer Badran; Sean Tanner; Dave Alton Purpose This paper aims to explore how entrepreneurs use social media (SM) to develop their organisational identity within business networks. Design/methodology/approach A single embedded case study was used comprising a case firm entrepreneur and eight...
