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Keywords: Emerging economies
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Journal Articles
Elenise Martins Rocha, Diego Augusto de Jesus Pacheco, Natália Silvério, Cinthya Mônica da Silva Zanuzzi, Paulo Maurício Selig
Journal of Business & Industrial Marketing (2024) 39 (2): 366–387.
Published: 20 November 2023
..., particularly in emerging economies. Therefore, this study aims to explore the mechanisms involved in the knowledge-sharing process facilitated by a virtual learning environment (VLE) within franchising networks and examine the role of VLEs in facilitating knowledge. Design/methodology/approach This study...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1270–1280.
Published: 09 November 2018
... control and contractual control to examine the contingent effect of a hybrid governance structure. Emerging economies Technological uncertainty Business ties Market-based selection of suppliers Political ties Social control preference Although the differential roles of political...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1228–1244.
Published: 02 October 2017
... Publishing Limited Licensed re-use rights only Thailand Emerging economies Relational capabilities Inter-organizational trust Relationship-specific assets Relationships between buyers and suppliers are an important phenomenon in industrial marketing management, as they enable the partners...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 640–651.
Published: 05 June 2017
... Emerging economies Regulatory focus Firm-level innovativeness The paper has a strong theoretical value as it pioneers research on the effect of CEOs’ regulatory foci on firm-level innovativeness in competitive environments. The study’s findings provide managers with a deeper understanding...
