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Keywords: Emojis
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 237–254.
Published: 07 August 2025
... linguistic element, emojis have been rapidly incorporated into B2B social media posts. However, there is little clarity around if, when, why and how emojis influence stakeholder responses to B2B social media posts. This study aims to address this gap by investigating emojis’ effects on B2B social media...
