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Keywords: Emotion
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 107–116.
Published: 05 February 2018
... implications This study increases the understanding of the relationship between salesperson emotion (AO) and SP. This informs sales managers that new salespeople interpret information both emotionally and cognitively, which impacts the management of early career salespeople. Originality/value Sales...
