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Keywords: Emotional authenticity
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (9): 1879–1891.
Published: 17 September 2025
... is positively related to surface acting. Emotional labor Perceived ability-job fit Commitment to display rules B2B selling Emotional authenticity Today, one in eight jobs in the USA is a full-time sales position, with over a trillion dollars spent annually on sales forces (Williams, 2023...
