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Keywords: Emotional fatigue
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 781–793.
Published: 16 February 2024
... to analyze the proposed hypotheses. Findings Empirical findings suggest that behavior-based control harms SSA. On the other hand, outcome-based control has a positive impact on SSA. The research outcomes further disclose that SSA positively impacts salesperson role conflict and emotional fatigue, whereas...
