.... Using an empirical study, this paper suggests that globalization efforts succeed as firms deploy their internal and network resources to address people’s essential and timeless needs beyond national boundaries. Market globalization orientation Strategic network coordination Integrated product...

... Supply chain management Institutional pressures Supply chain digital embeddedness Supply chain competences Competitive advantage Empirical research Information technology Competences Empirical study Institutional theory In sum, this article aims to analyze whether and how the three...

... Empirical study New Zealand Small- to medium- sized enterprises Yangfei Gao can be contacted at: gaoyangfei123@hotmail.com 18 06 2021 07 12 2021 22 01 2022 03 02 2022 In New Zealand, small- and medium-sized enterprises (SMEs) produce the largest proportion...

..., as it controls resources (Casciaro and Piskorski, 2005). Social capital Supply chain Dependence Empirical study The social capital (SC) theory highlights the importance of developing social relationships between companies to create valuable resources and collectively access critical resources...

... and focus on several practices to enhance flexibility in NPD. Originality/value Unlike earlier studies that provide limited empirical evidence on NPD flexibility and deal with the concept in isolation, this empirical study applies a systematic approach to understand factors influencing NPD flexibility...

... as to how to develop a strong brand by implementing brand orientation within the network of core stakeholders. Brand orientation Empirical study Brand equity Chinese firms B2B services Through this literature review, we have identified two major gaps in industrial branding studies which...

... studies Innovation Cognition Empirical study Business-to-business marketing The managing director outlines his hunch: If we want to look for important cues […] corporate culture is one area to describe the environment, the second is the acute situations or signals (when there is smoke...

... Empirical study Financial services Business-to-Business marketing As mentioned in the previous section, two alternative specifications are tested using shortfall from two different databases. For the first specification, each North American loan in the loan database is linked to the borrowing...

... management in KAM. The study provides an integrative empirical examination of the influence of top management in KAM and offer insights on which ways top management determines KAM success. © Authors 2015 Top management Empirical study Key accounts Key account management (KAM) has emerged...

... of relationship strength moderates observed outcomes, such as adaptability, cooperation, performance, and long‐term stability of the relationship. © MCB UP Limited 2001 Purchasing Suppliers Supplier relations Empirical study Hospitals USA From an academic standpoint, it is important...