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Keywords: Employee-based brand equity
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Journal Articles
Investigating the role of internal brand knowledge in enhancing employee-based brand equity and driving positive employee outcomes
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Journal of Business & Industrial Marketing (2026) 41 (1): 117–127.
Published: 12 December 2025
...Granit Baca; Nail Reshidi Purpose This study aims to investigate the role of internal brand knowledge in enhancing employee-based brand equity and driving positive employee outcomes in the banking industry. Design/methodology/approach The sample for this research consisted of 325 employees...
