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Keywords: Encapsulated interest account
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (9): 1802–1817.
Published: 25 November 2021
...Sushant Kumar; Charles Jebarajakirthy; Manish Das Purpose Building on encapsulated interest account and motivated cognition account, this study aims to investigate how channel members extend trust in a channel leader when the channel leader applies various non-coercive power sources (e.g. referent...

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