Keywords: Energy industry
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2176–2186.
Published: 25 March 2020
... purchasing benefits. Design/methodology/approach This work adopts an inductive research strategy and combines a critical realist approach with a qualitative research method consisting of in-depth interviews with purchasing managers from the energy industry. Findings By presenting a new theoretical...
Journal Articles
Journal of Business & Industrial Marketing (2007) 22 (7): 508–516.
Published: 16 October 2007
... enterprises Entrepreneurialism Energy industry United States of America An executive summary for managers and executive readers can be found at the end of this article. One element that is especially relevant to implement cluster strategies is cooperation. Firms participating in clusters...

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