Keywords: Entrepreneur
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2432–2441.
Published: 27 January 2022
... Publishing Limited Licensed re-use rights only Legitimacy Customers B2B startups Entrepreneur Product B2B customers “I must have met with 100 purchasing managers in the last few days, but there is little to show for it. It is so difficult to get traction, to break in […] to get your foot...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (6): 1208–1221.
Published: 05 September 2021
...Agnieszka Kwapisz We use the resource-based view (RBV) of a firm to delineate the value proposition of accelerators. Then, we link founders’ gender to this value proposition. We argue that female entrepreneurs value a different set of accelerator benefits, as compared to male entrepreneurs. We...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (10): 1563–1572.
Published: 02 April 2020
... accelerators and incubators users. Quantitative Entrepreneur Resource-based theory Startup Incubator Accelerator Society counts on new businesses to bring forth innovative products and services for economic prosperity. Unfortunately, the business creation rate in the USA has been declining...

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