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Keywords: Environmental management practices
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Journal Articles
Customer orientation and organizational innovation: the case of environmental management practices
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Journal of Business & Industrial Marketing (2016) 31 (7): 835–848.
Published: 01 August 2016
...Sanja Pekovic; Sylvie Rolland; Hubert Gatignon Purpose This study aims to investigates the effect of three customer orientation components – customer information-processing, responsiveness and values and norms – on a firm’s decision to adopt environmental management practices. Consistent...
