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Keywords: Environmental scanning
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (9): 1389–1401.
Published: 15 June 2020
... Limited Licensed re-use rights only This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and PESTEL environmental scanning tool – to assess their readiness for anticipating market-shaping acts. Drawing on the market-shaping literature...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 28–43.
Published: 01 March 1993
... surveys Environmental scanning Industrial marketing Modelling Pricing JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Pricing Behavior in Industrial Markets THE IMPACT OF ENVIRONMENTAL DYNAMICS Michael Morris and Corine van Erkom Schurink Some years ago, Guiltinan (1976) observed that managers typically...
