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Keywords: Environmental turbulence
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (7): 1453–1468.
Published: 30 July 2025
...Zhancheng Liu; Along Liu; Jibao Gu Purpose While environmental turbulence is considered to be able to drive business model innovation (BMI), how and when it contributes to BMI remains insufficiently explored. Based on resource dependence theory, this study aims to explore the mediating role...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 521–536.
Published: 07 September 2023
... Korea. To test hypothesis, structural equation modeling and Monte Carlo method for assessing mediation were performed. Findings Results reveal that environmental turbulence and learning orientation are positively associated with bricolage, which sequentially affects ambidextrous action as a driver...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (10): 2030–2046.
Published: 05 December 2022
... literature’s call for research on the impact of external environmental factors on servitization. Servitization Service innovation Goods innovation Customer satisfaction Environmental turbulence Marketing intensity With the increasing turbulence of the business environment, competition among...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (8): 1345–1357.
Published: 03 July 2020
... seeks to address the following research question: RQ1. Which configurations of market orientation, TO and environmental turbulence (ET) facilitate NP? This research is the first to shed light onto the interdependency of strategic orientations for NP. Taking a configurational...
Journal Articles
Journal Articles

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