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Keywords: Environmental uncertainty
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1809–1826.
Published: 04 June 2024
... the SC. Besides, this study probes into the moderating effects of environmental uncertainty (EU). Design/methodology/approach Structural equation modelling (SEM) is used to examine data collected from 202 firms in Hong Kong. Furthermore, multi-group SEM analysis with a series of invariance tests...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 803–815.
Published: 01 October 2019
.... Second, the effectiveness of servitization is likely conditional on the environmental characteristics. One of the most critical characteristics is uncertainty, which comprises demand uncertainty and technological turbulence (Fang et al., 2008 ; Kreye, 2017). Environmental uncertainty...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (1): 176–191.
Published: 05 December 2018
... enable a project team to work through the fuzziness it faces, creating a clear team vision that guides its downstream efforts. New product development Environmental uncertainty Fuzzy front end Equivocality Team vision National Natural Science Foundation of China 71572115 Major Program...
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