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Keywords: Equity
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 385–401.
Published: 19 July 2021
...Samir Gupta; Jing Zhou; Shanfei Feng; Munyaradzi W. Nyadzayo Purpose This study aims to investigate how the relationship factors, including equity, shared responsibility and relationship dependence leverage the value co-creation. The research studies the value co-creation process in a business...
