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Keywords: Ethical responsibility
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Journal Articles
The impact of coercive pressure and ethical responsibility on cross-functional green management and firm performance
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Journal of Business & Industrial Marketing (2023) 38 (5): 1015–1028.
Published: 12 July 2022
...Xiaochen Yue; Baofeng Huo; Yuxiao Ye Purpose The purpose of this paper is to understand whether firms are driven by external pressure or intrinsic value to conduct green management; this study examines the effects of coercive pressure and ethical responsibility on cross-functional green strategy...
