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Keywords: European countries
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Journal Articles
Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
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Journal of Business & Industrial Marketing (2019) 34 (4): 875–890.
Published: 17 May 2019
... companies operating in business-to-business (B2B) and business-to-customer (B2C) context. Design/methodology/approach The empirical basis is a survey of 770 European SMEs, of which 369 operate in Western European countries (including UK, Germany and Spain) and 401 in Central and Eastern Europe...
