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Keywords: Event study analysis
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Journal Articles
A stakeholder approach to international and national sport sponsorship
Available to Purchase
Journal of Business & Industrial Marketing (2011) 26 (8): 557–565.
Published: 11 October 2011
.... These reactions are examined in two different occasions: in an international mega sport event such as the Olympic Games and in sport organizations such as sport federations/associations. Design/methodology/approach Event study analysis by using multiple regression models and bootstrapping techniques were...
