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Keywords: Exchange performance
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1419–1432.
Published: 07 May 2024
... 11 2023 20 02 2024 27 02 2024 10 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Trust Commitment Exchange performance B2B Favor reciprocity Guanxi Wasta Informal networks How do informal business networks...
