Keywords: Explicit knowledge
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1626–1641.
Published: 07 May 2024
... strategies in times of crisis and research on innovation teams. Moreover, our findings also have important practical implications for SMEs. Managers of SMEs are encouraged to work remotely with customers in NPD when the goal is to acquire explicit knowledge about customers and markets. Conversely, if SMEs...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (1): 6–21.
Published: 01 February 2003
... by firms themselves (Simonin, 1997; Poppo and Zenger, 1998). Explicit knowledge Knowledge could be explicit or tacit (Nonaka, 1994). Explicit knowledge is based on universally accepted and objective criteria. It has the character of public goods. Explicit knowledge could be easily coded...

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