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Keywords: Explorative innovation
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 1065–1083.
Published: 29 April 2025
..., explorative innovation exhibits a positive linear effect on performance, while exploitative innovation follows an inverted U-shaped pattern. However, with BDMC, the relationship between explorative innovation and performance shifts to an inverted U-shape, while exploitative innovation transitions from...
