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Keywords: External information
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 693–705.
Published: 04 June 2018
...F. Javier Ramirez; Gloria Parra-Requena; Maria J. Ruiz-Ortega; Pedro M. Garcia-Villaverde Purpose This paper aims to further understand how firms transform external information into marketing innovation. The specific aim is to analyse the mediating role of product innovation and organizational...
