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Keywords: External integration
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Journal Articles
Inter-functional value co-creation as an antecedent of supply chain performance: a study based on the coordination theory
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Journal of Business & Industrial Marketing (2023) 38 (11): 2324–2340.
Published: 13 February 2023
... performance, considering the moderating role of external integration. Second, this study proposes to validate a modified version of the VCC considering the inter-functional interaction context. Design/methodology/approach Quantitative data were collected using survey approach from 129 managers from 51...
