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Keywords: Extranets
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Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (4-5): 245–252.
Published: 01 June 2005
...‐to‐business (B2B) web site development, the extranet level of a conceptual model (the I‐E‐I framework) is tested in an industrial setting in Sweden. Using four research questions as a guide, a qualitative, case study approach is followed in order to uncover both the industrial sellers' and buyers...
