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Keywords: Eye-tracking study
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Journal Articles
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking
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Journal of Business & Industrial Marketing (2024) 39 (12): 2699–2715.
Published: 26 September 2024
... of the product were thus validated. We therefore selected industrial robots (more complex) and industry-grade washing machines (less complex) as the products for the test. Celebrity spokesperson B2B advertising Eye-tracking study Experimental design India In organisational buying, the buyer’s...
