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Keywords: Eye-tracking study
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (12): 2699–2715.
Published: 26 September 2024
... endorse a cement brand named Binani and GoDaddy, respectively. Celebrity spokesperson B2B advertising Eye-tracking study Experimental design India We build the background to Study 1 with the role of product complexity in B2B buying. The functional risk perception of the organisational...
