... fairness and transparency on business-to-business (B2B) marketing managers’ attitudes toward AI . From a marketing manager’s human-oriented perspective, this study proposes three scientific contributions. Design/methodology/approach The research presents a conceptual framework for examining marketing...

...Min Sung; Sungmin Ryu Purpose This study aims to develop a theoretical framework based on network theory to understand franchisor fairness and the effects on franchisee performance in interconnected networks (franchisee network density). Design/methodology/approach This study includes data...

... re-use rights only This paper aims to elucidate and extend the concept of power and fairness in the context of franchisor–franchisee relationship. Franchising retains a preponderant place among entrepreneurial growth strategies in both domestic and international business markets (Dada...

...-use rights only This study aims to examine the effects of contractual fairness and power sources on the relationship between the buyer and supplier on the innovation performance of the supplier. The mediating role of social capital accumulation between fairness, power and innovation...