... as follows: Section 2 reviews the relevant literature. Section 3 presents the assumptions, problem statement and model definition. Section 4 formulates three game models to study the price, CER and GME of supply chain enterprises under the retailer’s fairness concern and a manufacturer that either considers...

...Abhishek Sharma; Deepika Jain Purpose The purpose of this paper is to investigate the impact of fairness concerns of the retailer on the pricing policies of the supply chain partners, their individual profits, and the overall performance of a dual-channel supply chain composed of one manufacturer...