... ventures (SNVs) in the fashion industry is adopted, considering their specific connection with consumer communities. Design/methodology/approach Adopting a multiple case study methodology, this paper uses a qualitative approach. Data collection mainly relies on interviews conducted with 10 SNVs...

... phenomena are the most common and damaging to high-end fashion firms, identifying the counterstrategies that companies leverage the most and assessing the effectiveness of the counterstrategies. Design/methodology/approach A survey was conducted to address the above-mentioned research goals...