... orchestration Value innovation Financial services Digitalization impacts companies and industries continuously. Transformational shifts and disruptive innovations are challenging companies’ business models and are reshaping their markets, thereby unleashing value innovation initiatives (Tronvoll...

... in a relationship-marketing context, with the intention of building stronger relationship with clients and earning future revenues through reciprocity. Relationship marketing Banking Buyer–seller relationships Empirical study Financial services Business-to-Business marketing Yu Yu can...

... of business‐to‐business financial service firms in India. Design/methodology/approach The author conducted surveys of 148 multinational service firms operating in India and 126 local and indigenous Indian service firms belonging to the financial services industry. Findings The findings suggest...

... implications Provides useful insights for providers of financial services in understanding how to progress the adoption of web site technology by intermediaries, suggesting the development of networks of relationships involving IT suppliers rather than simply focusing on relationships with preferred...

...) will increasingly be used as a medium for conducting market research, the full implications of this new channel are not yet fully understood. This paper examines the potential for an Internet‐based financial services firm (Xenon Laboratories) to analyse conduct market research using the WWW. The case demonstrates...

...Steve W. Henson; Joey C. Wilson The financial services industry has changed dramatically over the past decade as a wave of consolidation driven by legal, technological, and market changes has continued to build. This article provides a case study of a small commercial bank attempting to develop...

...Robert G. Watters Proposes a checklist of the considerations to be taken into account in a UK financial services company going transnational (crossing borders) which includes: identifying markets, market structures and opportunities, customer segmentation, competitive advantage,distribution...

...; 2 the service provisioning stage; 3 post‐purchase referral and word‐of‐mouth behavioral intentions; 4 source loyalty as measured by repurchase intention. For the reasons just discussed, the purchasing process studied was the selection of a financial services provider. A description...