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Keywords: Financial markets
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Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 256–270.
Published: 01 June 1998
... extended periods of time; and 3. the participants give explanations of the reasons why the observed actions were undertaken. Business‐to‐business marketing Channel relationships Electronic industry Financial markets Relationship marketing The current enthusiasm for “relationship...
Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (2): 69–75.
Published: 01 May 1995
...‐seller relationships Customer satisfaction Financial markets Interaction Loans Marketing Services marketing Grönroos′s (1978) documentation of interactive marketing′s potential to provide competitive advantage signalled its importance to services marketing. His definition of interactive...
