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Keywords: Fintech
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Journal Articles
Journal of Business & Industrial Marketing 1–13.
Published: 24 June 2026
...Siti Nor Amira Mohamad; Amal Hayati Ishak Purpose Fintech innovations are fundamentally reshaping value creation processes in business-to-business (B2B) markets, particularly through enhanced inter-firm collaboration, transparency and data-driven decision-making. This study systematically reviews...
