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Keywords: Firm internet-interactive capability
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Journal Articles
Antecedents and outcomes of firm internet-interactive capability in interfirm relationships
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Journal of Business & Industrial Marketing (2024) 39 (9): 1845–1862.
Published: 13 May 2024
...Chao Feng; Shirui Ding; Hui Chen; Yue Zhang Purpose This study aims to explore whether and how the two potential antecedents (i.e. relationship quality at the dyadic level and network density at the network level) affect firms’ internet-interactive capability (FIIC), referring to the capability...
