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Keywords: Firm size
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 216–232.
Published: 11 September 2024
..., it also explores the role of firm size as a moderator in the relationships proposed. Design/methodology/approach This research employs panel data analysis, using a sample of 4,677 Spanish firms, with data sourced from the PITEC database. Findings The results of this study show...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 553–567.
Published: 25 April 2022
... performance and the mediation effect of DCs are investigated. This empirical study also examines the moderating role of firm size. Design/methodology/approach This study applies hierarchical regression analyses to test our hypotheses, and then the mediation test was performed using the macro PROCESS. Data...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 609–621.
Published: 25 April 2022
.... This study aims to investigate servitization’s impact on firms’ market power, along with the moderating roles of research and development (R&D) intensity and firm size. Design/methodology/approach Using the two-stage least squares with instrumental variables (2SLS-IV) method, the authors conduct...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 231–243.
Published: 09 October 2019
... industrial brand equity. Furthermore, the moderating effect of firm size in these processes is investigated. Design/methodology/approach The hypotheses are tested by administering a survey with a set of managers of manufacturing firms in China. Findings Innovation capability and marketing capability...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 1001–1011.
Published: 11 September 2018
... and their interaction on employee performance, and to verify the moderating effect of firm size. Design/methodology/approach A mixed model with firm size as a potential moderator was constructed through a hierarchical linear modeling approach with data collected from 1,006 employees at 127 firms. Findings...
