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Keywords: Flexibility
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1005–1015.
Published: 04 June 2019
...Ruchi Mishra; Onkar Nath Mishra Purpose A significant amount of work has been done on new product development (NPD); however, studies on the flexibility aspect in NPD are scant. This study aims to investigate the relationship between NPD flexibility and five infrastructural factors, namely...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 115–131.
Published: 27 January 2012
...Po‐Young Chu; Kuo‐Hsiung Chang; Hsu‐Feng Huang Purpose This study aims to examine the means by which influence strategies and social mechanisms (trust and shared vision) influence the flexibility of suppliers, and its ultimate effect on the performance of manufacturers. Design/methodology...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (4-5): 376–387.
Published: 01 August 2003
... Relationship marketing Flexibility Uncertainty Emergent trend The past decade has witnessed an emergent trend that views relationships with key buyers and sellers as strategic assets of the firm that can be a source of long‐term advantage over competitors (Barney, 1991; Conner, 1991; Hunt...
