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Keywords: Forest plot
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 2028–2043.
Published: 26 September 2025
... GP, IPP and TP does not have positively significant impact on OIP . Heterogeneity analysis shows that there is variability in all the selected factors. Originality/value This study analyzes and synthesizes the varied effects of various antecedents on SAs performance. A forest plot analysis...

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