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Keywords: Futures markets
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Journal Articles
Fantasies for Sale: Marketing Products that do not yet Exist
Available to Purchase
Journal of Business & Industrial Marketing (1991) 6 (3-4): 31–36.
Published: 01 March 1991
...Vivian L. Gernand Considers some of the processes of futures marketing particularly as practiced by one company, Corning Inc. Discusses company culture and two methods of marketing nonexistent products. Concludes that a company that markets new types of products must be constantly watchful...
