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Keywords: Gen-AI
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (5): 1146–1159.
Published: 23 May 2025
...Chunlin Yuan; Yajing Yin; Shuman Wang; Zeran Zhang; Hakil Moon Purpose This paper aims to determine how technological, organizational and environmental factors affect the intention to adopt generative artificial intelligence (Gen-AI) in the financial services industry. Design/methodology...
Includes: Supplementary data
