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Keywords: Geographical indication
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (6): 1283–1297.
Published: 21 January 2025
...Luciana Marques Vieira; Jefferson Marlon Monticelli; Tatiane Pellin Cislaghi Purpose This paper aims to understand how institutions influence a Geographical Indication (GI) region to create value over time. The study examines a Brazilian wine industry that has lasted for about a century, using ten...
