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1-9 of 9
Keywords: Ghana
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 933–948.
Published: 01 November 2023
...-to-business (B2B) setting. Design/methodology/approach The study was a descriptive survey, and using convenience sampling technique, questionnaires were used to gather data from 356 businesses that were distributors of Guinness Ghana Company Limited. Partial least squares structural equation modeling...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 367–383.
Published: 10 August 2022
.../distribution infrastructure such as China and those in economies with poor logistics/distribution infrastructure such as Ghana. The authors use ordinary least squares regression and structural equation modeling analysis to examine the relative market share outcomes of different configurations of logistics...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1715–1738.
Published: 29 April 2020
... product exports kept falling (Wolf, 2007 ; Ghana Export Promotion Authority [GEPA], 2014). As such, this current study focusses on exporting firms’ practices rather than those of multinational enterprises. Accordingly, the objective of this current investigation is to examine how specific decision...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 640–651.
Published: 05 June 2017
...Samuel Adomako Ghana SMEs CEOs Emerging economies Regulatory focus Firm-level innovativeness A growing management literature recognizes a firm’s ability to innovate as one of the crucial factors for survival (Quinn, 2000 ; Story et al., 2015), regional dynamism (Audretsch...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (6): 395–404.
Published: 01 August 2008
...) in a transitional economy, Ghana. Design/methodology/approach The membership of the top 100 Ghanaian businesses, called the Ghana Club 100 (GC 100), and non‐traditional exporters (NTEs) was surveyed using a structured questionnaire in face‐to‐face interviews. Principal axis factoring with varimax rotation...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (6): 523–537.
Published: 01 November 2002
... for this paper was collected through semi‐structured qualitative personal interviews administered to officials of the involved companies and organisations in Finland, Sweden and Ghana since 1992. I have also had access to a wide range of secondary material in the form of contract documents, correspondence...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (6): 481–500.
Published: 01 November 2002
...Olav Jull Sørensen; Seth Buatsi The aim of this article is to describe and assess the use of the Internet by exporters in a development setting. The findings from two surveys in Ghana reveal that the exporters have reached the e‐mail stage and are moving into the Web site stage. At this stage...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (6): 501–522.
Published: 01 November 2002
...Seth N. Buatsi In order to provide a better understanding of export financing in Ghana this exploratory study was undertaken on a sample of non‐traditional exporting firms and selected banks. The focus is on export financing in Ghana. Ghanaian exporters hardly obtain finance for export operations...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (6): 538–557.
Published: 01 November 2002
... of the relationship. The paper also draws attention to the policy and strategy implications of the empirical evidence. © MCB UP Limited 2002 Ghana Denmark Developing countries Alliances Strategy Acquisition of new technical skills or technological capabilities Interfirm collaborative...
