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Keywords: Global mindset
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2587–2602.
Published: 10 February 2022
...Chia-Wen Chang; Heng-Chiang Huang Purpose Emerging markets play an important role in the global economy. However, a common feature of most emerging markets is that firms must operate in a resource-constrained environment. In emerging markets, global mindset is a necessary resource for firms...
