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Keywords: Goal orientation
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 615–629.
Published: 18 November 2020
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode This paper aims to explore the impact of salespeople’s goal orientation and self-regulatory mode on their performance through sales ambidexterity and sales technology infusion (STI) using a sales technology ecosystem...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1073–1086.
Published: 02 October 2017
...Yu-Tse Lin Purpose The purpose of this study is twofold: to analyze sales managers’ person-focused and process-focused supervisory feedback as a potential goal-orientation antecedent, and to examine the relationship between different types of sales personnel goal orientations and two aspects...
