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Keywords: Gratitude
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 680–692.
Published: 04 June 2018
...Shihyu Chou; Chi-Wen Chen Purpose The purpose of this study is to develop and examine an integrated mediating model that contains relationship benefits as the relationship antecedents; trust, relationship commitment and gratitude as mediators; and repurchase intention as the relationship...
