... on a historical basis that includes: traditional (market share and sales growth); basic customer-centred; popular customer-centred; and strategic customer-centre metrics. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Greece Customer...

...–seller relationship Advertising Greece In today’s highly turbulent and fiercely competitive knowledge economy, organization’s capacity to innovate has been highlighted as a crucial strategic asset and a major source of competitive advantage (Jiménez-Jiménez and Sanz-Valle, 2008 ; Salim...

... many studies of SMEs, networks and marketing performance, this research investigates the networking phenomenon at the level of whole SME clusters, rather than at the level of individual SME owner‐managers. Value chain Marketing relations Small to medium‐sized enterprises Greece Agrifood...

...Nikolaos Papavassiliou Purpose This paper seeks to identify and assess the problems of distribution and logistics that arise in the fishery sector in Greece and to examine the impact of market orientation with regard to these problems. Design/methodology/approach The paper is based...

... in Greece. Investigates how brand managers in the pharmaceutical and other fast‐moving consumer goods industries view their relationships with their various interfaces, by analysing the allocation of their working time, the level of contact, and the perceived significance and quality of relationships...

... as when we clustered the Greek dairy industry. So, we come up with three main groups: Dairy industry Greece Groups Investment Strategic planning What makes firms, competing in an industry, differ from one another is their competitive strategy, which enables them to react...