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Keywords: Green ambidexterity
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (12): 2225–2244.
Published: 12 November 2025
... that contribute to the heterogeneity of dynamic capabilities within firms. This oversight is particularly evident in discussions surrounding green ambidexterity. This gap prompts the authors to investigate the phenomenon of green ambidexterity from the microfoundations of dynamic capabilities. Specifically...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (2): 448–462.
Published: 20 January 2025
... ambidexterity and examines green exploitation and exploration innovation and relative green ambidexterity as organizational responses to environmental performance shortfalls. This study addresses how environmental performance shortfalls affect the implementation of green exploitation and exploration innovation...
