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1-9 of 9
Keywords: Green innovation
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (8): 1201–1220.
Published: 12 May 2026
...Minh Hong Nguyen; Van Hoang Dinh Purpose This study aims to examine how digital sustainability empowerment drives digital green innovation performance among emerging market small and medium-sized enterprises (SMEs), investigating the mediating role of firm customer participation in corporate...
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (6): 856–870.
Published: 27 February 2026
... drivers of competitive advantage in the industrial markets. This study aims to examine the influence of GHRM on sustainability performance in B2B firms, with green work engagement ( GWE ) and green innovation as mediators. Design/methodology/approach Data were collected from 244 senior HR...
Journal Articles
Ny Avotra Andrianarivo Andriandafiarisoa Ralison, Hisham Idrees, Syed Arslan Haider, Xiangxia Meng, Muhammad Khayyam, Faig Aghabalayev
Journal of Business & Industrial Marketing (2026) 41 (3): 318–340.
Published: 08 January 2026
...Ny Avotra Andrianarivo Andriandafiarisoa Ralison; Hisham Idrees; Syed Arslan Haider; Xiangxia Meng; Muhammad Khayyam; Faig Aghabalayev Purpose This study aims to examine the relationship between green learning orientation ( GLO ) and green innovation ( GI ) within the manufacturing sector...
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (2): 191–212.
Published: 25 December 2025
...Yun Huang; Yuansi Feng; Kai Wang; Qidi Hou Purpose Previous studies have predominantly examined the influence of supplier relationships on corporate green innovation from a static perspective, treating such relationships as stable over time, and lacked in-depth discussions on the internal...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (2): 298–312.
Published: 19 December 2024
...Kamal Badar; Ahmad Nabeel Siddiquei Purpose Drawing upon the natural resource-based view (NRBV), organizational learning (OL) and contingency theories, this paper aims to develop and test a theoretical framework that examines the impact of green inclusive leadership on green innovation in business...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 101–115.
Published: 07 November 2024
...Yuyan Wei; Devashish Pujari Purpose Green innovation and green acquisition are key green marketing strategies. This paper aims to explore and compare the drivers of green acquisition and green innovation strategies firms adopt. Moreover, the moderating role of top management team (TMT...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (12): 2620–2637.
Published: 29 August 2024
...) and green innovation (GI) in the relationship between CSR and GP. Design/methodology/approach A survey method was used to collect data from manufacturing SMEs. Data were collected from 366 respondents working in higher positions and playing a decisive role in the organization. The collected data were...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (4): 852–868.
Published: 22 June 2022
... and resources to optimize their benefits through green innovation. Specifically, the study introduces non-supply chain learning and corporate reputation as a mediating mechanisms through which a firm’s supply chain knowledge can be orchestrated in a more productive way and this, in turn, may result in achieving...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1763–1778.
Published: 16 August 2019
... Innovation Green marketing Eco-innovation Green innovation Firm value Institutional theory Regulation intensity Public pressure Humanities and Social Science Research Project of the Ministry of Education of China 15YJA630089 Ecological-innovation (hereafter eco-innovation, also named...
