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Keywords: Green strategies
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Journal Articles
Green strategies and relationship maintenance: a network evolution perspective
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (7): 1422–1431.
Published: 29 September 2021
...Pengfei Han; Haifeng Wang; Peihua Fan Purpose Along with the important impact of green strategies on firm survival and performance improvement, its dark side likewise requires attention. By integrating network evolution theory with the literature on green supply chain management, this study...
